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Why Customer Complaints Are Good For Your Business

In today’s Internet-driven world, customers have more power than ever. A satisfied customer may share their good experience with three friends, whereas an angry customer has the potential to tell 3,000 friends in social networks and communities.  And for each customer that complains, there are anywhere from tens to thousands of people that don’t complain – And they simply stop doing business with you.


Research has shown that customers with issues that are resolved quickly can often turn into loyal customers and even brand advocates. Simply put, a customer complaint can become very profitable when you can resolve their problem.

A customer complaint highlights problems with employees or internal processes and you can fix them before further problems arise and cause a bad customer experience. One of the advantages of CRM is that you can keep a record of customer feedback, both positive and negative.

  • You can use positive feedback to provide social proofing and attract new customers
  • You can use negative feedback to fix any internal processes and make your customers happy

Complaint Analysis

Your company will hear about a complaint either from the customer directly, in written or verbal communication or by leaving your brand to shop with a competitor due a negative experience.

A 2010 Customer Experience Report by RightNow found that the number one reason customers leave a brand to use a competitor was not due to pricing or faster service,

In order to analyze the complaint thoroughly, you need to review a number of factors, such as who the complaint came from and how often this customer complains. You can then analyze how often this complaint occurs and then take the necessary actions to ensure it does not happen again.

When it comes to dealing with complaints, you need to consider your organizations service, quality, communication and response time. Look at the cost, billing issues and if problems are regularly followed up. Launching customer service software can help you avoid any future complaints.

In order to manage complaints effectively, you can take a complaint analysis approach. This means asking your self the following questions:

  • Has this happened before?
  • Have the complaints been recorded into your customer service system?
  • How often does the same compliant arise?
  • Is there a pattern to this complaint in how it was received?
  • Has the same customer reported this previously?
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Morpheus Human Consulting Reviews ( Andheri) Mumbai

Morpheus is bonded to resolve your complaints , By Mutual undertstanding and by co-operations we can increase your revenue
Morpheus got very postive and overhelming response
you can see our reviews in following sites
Morpheus human consulting reviews – glassdoor
Morpheus human consulting reviews – Indeed
Morpheus human consulting reviews Andheri(Mumbai) – Mouthshut
Morpheus consumer complaints

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Morpheus Human Consulting Andheri Mumbai

Morpheus Human Consulting Pvt. Ltd. is the leading recruitment consultancy in India. With more than 18 branches and around 150+ consultants empanelled in our recruiting team in India and the Middle East, we cover close to all industry sectors. Morpheus is focused on hiring the right people for your organization. Our satisfied customers include leading MNCs and large Indian firms across industries.